Social Media Marketing for Beginners

Course Description

In today’s digital age, harnessing the power of social media is paramount for businesses and marketers alike. This comprehensive course will equip you with the essential knowledge and skills to excel in social media marketing. From creating a compelling online presence to crafting a robust marketing strategy, you’ll gain the expertise needed to stand out in the crowded digital landscape.

Course Highlights

Creating Your Online Presence:

• • Build a professional profile, groups, and business page on Facebook.
  • Optimize your social media pages with essential tools and features.

E-commerce on Facebook

• • Set up a Facebook Shop and effectively showcase your products and services.

Crafting Your Brand Story

• • Learn the art of storytelling to create a strong and memorable brand narrative.

Strategic Marketing

• • Develop a powerful marketing strategy tailored to your brand’s needs and goals.
  • Define and refine your target audience to maximize engagement.

Market Research and Analysis

• • Conduct research to understand your audience’s demographics, interests, motivations, needs, and barriers.
  • Analyze data to refine your approach and stay ahead of the competition.

Content Planning and Creation

• • Plan and schedule relevant content in advance.
  • Repurpose content effectively for different social media channels.

Advertising on Social Media

• • Set clear advertising goals and create impactful social media ads.

Instructor Profile: M Zeeshan Naeem

• Two decades of extensive experience in sales, marketing, social media, and brand management.
• Holds a Master’s in Business Administration with a focus on Strategic Management & Leadership.
• Worked in the UK for SUBWAY and Tossed, gaining valuable international experience.
• Co-founder of US-Enterprises, an integrated marketing & advertising agency serving national and multinational clients.
• Led marketing efforts for Symphony Mobile in Pakistan and Bosch Home Appliances, a leading German brand.
• Recognized as a dynamic entrepreneur by USAID and the US Embassy.

Who Should Enroll

• Business owners looking to enhance their social media marketing efforts.
• Aspiring social media and content marketers.
• Freelancers seeking to add social media marketing to their skill set.
• Experienced social media marketers aiming to expand their knowledge.
• Bloggers, podcasters, and influencers interested in honing their social media marketing skills.
• Digital nomads searching for remote work opportunities.

Course Requirements

• Access to the internet.
• A computer, laptop, or mobile device.

Embark on your journey to social media marketing excellence with this course, and take your brand to new heights in the digital world!