Social Media Marketing
After Completing This Course You Will Be Able To
- Create Your Profile, Groups, and Business Page
- Optimize your Pages and equip them with essential tools
- Create a Facebook Shop and offer Products and services
- Create Your Brand Story
- Create a Powerful marketing strategy for your brand
- Set your target audience
- Research and analyze
- Generate leads and get conversions
- Communicate with your clients, confidently
Introduction Session
Course Description
In today’s digital age, harnessing the power of social media is paramount for businesses and marketers alike. This comprehensive course will equip you with the essential knowledge and skills to excel in social media marketing. From creating a compelling online presence to crafting a robust marketing strategy, you’ll gain the expertise needed to stand out in the crowded digital landscape.
Course Highlights
Creating Your Online Presence:
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- Build a professional profile, groups, and business page on Facebook.
- Optimize your social media pages with essential tools and features.
E-commerce on Facebook
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- Set up a Facebook Shop and effectively showcase your products and services.
Crafting Your Brand Story
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- Learn the art of storytelling to create a strong and memorable brand narrative.
Strategic Marketing
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- Develop a powerful marketing strategy tailored to your brand’s needs and goals.
- Define and refine your target audience to maximize engagement.
Market Research and Analysis
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- Conduct research to understand your audience’s demographics, interests, motivations, needs, and barriers.
- Analyze data to refine your approach and stay ahead of the competition.
Content Planning and Creation
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- Plan and schedule relevant content in advance.
- Repurpose content effectively for different social media channels.
Advertising on Social Media
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- Set clear advertising goals and create impactful social media ads.
Instructor Profile: M Zeeshan Naeem
- Two decades of extensive experience in sales, marketing, social media, and brand management.
- Holds a Master’s in Business Administration with a focus on Strategic Management & Leadership.
- Worked in the UK for SUBWAY and Tossed, gaining valuable international experience.
- Co-founder of US-Enterprises, an integrated marketing & advertising agency serving national and multinational clients.
- Led marketing efforts for Symphony Mobile in Pakistan and Bosch Home Appliances, a leading German brand.
- Recognized as a dynamic entrepreneur by USAID and the US Embassy.
Who Should Enroll
- Business owners looking to enhance their social media marketing efforts.
- Aspiring social media and content marketers.
- Freelancers seeking to add social media marketing to their skill set.
- Experienced social media marketers aiming to expand their knowledge.
- Bloggers, podcasters, and influencers interested in honing their social media marketing skills.
- Digital nomads searching for remote work opportunities.
Course Requirements
- Access to the internet.
- A computer, laptop, or mobile device.
Embark on your journey to social media marketing excellence with this course, and take your brand to new heights in the digital world!
Section No 1 - Introduction
Lesson 1
- What is Marketing?
- Marketing Basic Model
- History of Marketing
- What is Digital Marketing?
- What is Social Media Marketing?
- How Social Media Marketing
Group creation and Optimization
Facebook Group
A Facebook Group is a virtual space where people with common interests connect, share content, and interact. Benefits include community building, targeted communication, content sharing, event planning, privacy settings, collaboration, networking, notifications, moderation tools, and integration with other features. Group administrators have access to analytics for insights.
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