Lesson 1: Introduction to Marketing and Social Media Marketing
In Lesson 1, we dive into the foundations of marketing and its evolution into the digital age. We’ll explore the following key topics:
- What is Marketing?: Understand the core principles and objectives of marketing, which serve as the bedrock for all marketing strategies.
- Marketing Basic Model: Explore the fundamental model that underpins effective marketing, providing insights into customer behaviour, product development, and market positioning.
- History of Marketing: Trace the historical journey of marketing, from its early roots to contemporary practices, and gain valuable insights into its evolution.
- What is Digital Marketing?: Discover the revolutionary shift towards digital marketing and its key components, including online advertising, SEO, and content marketing.
- What is Social Media Marketing?: Delve into the world of social media marketing, uncovering how platforms like Facebook, Instagram, and Twitter have become powerful tools for brand promotion and engagement.
- How Social Media Marketing Works: Gain a concise overview of the mechanisms behind social media marketing and its role in connecting businesses with their target audiences.
By the end of Lesson 1, you’ll have a solid grasp of marketing fundamentals and a clear understanding of how the digital and social media landscapes have transformed the marketing landscape. This knowledge will serve as the cornerstone for your journey into the exciting realm of social media marketing.
