Social Media Marketing
After Completing This Course You Will Be Able To
- Create Your Profile, Groups, and Business Page
- Optimize your Pages and equip them with essential tools
- Create a Facebook Shop and offer Products and services
- Create Your Brand Story
- Create a Powerful marketing strategy for your brand
- Set your target audience
- Research and analyze
- Generate leads and get conversions
- Communicate with your clients, confidently
Introduction Session
Course Description
In today’s digital age, harnessing the power of social media is paramount for businesses and marketers alike. This comprehensive course will equip you with the essential knowledge and skills to excel in social media marketing. From creating a compelling online presence to crafting a robust marketing strategy, you’ll gain the expertise needed to stand out in the crowded digital landscape.
Course Highlights
Creating Your Online Presence:
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- Build a professional profile, groups, and business page on Facebook.
- Optimize your social media pages with essential tools and features.
E-commerce on Facebook
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- Set up a Facebook Shop and effectively showcase your products and services.
Crafting Your Brand Story
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- Learn the art of storytelling to create a strong and memorable brand narrative.
Strategic Marketing
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- Develop a powerful marketing strategy tailored to your brand’s needs and goals.
- Define and refine your target audience to maximize engagement.
Market Research and Analysis
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- Conduct research to understand your audience’s demographics, interests, motivations, needs, and barriers.
- Analyze data to refine your approach and stay ahead of the competition.
Content Planning and Creation
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- Plan and schedule relevant content in advance.
- Repurpose content effectively for different social media channels.
Advertising on Social Media
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- Set clear advertising goals and create impactful social media ads.
Instructor Profile: M Zeeshan Naeem
- Two decades of extensive experience in sales, marketing, social media, and brand management.
- Holds a Master’s in Business Administration with a focus on Strategic Management & Leadership.
- Worked in the UK for SUBWAY and Tossed, gaining valuable international experience.
- Co-founder of US-Enterprises, an integrated marketing & advertising agency serving national and multinational clients.
- Led marketing efforts for Symphony Mobile in Pakistan and Bosch Home Appliances, a leading German brand.
- Recognized as a dynamic entrepreneur by USAID and the US Embassy.
Who Should Enroll
- Business owners looking to enhance their social media marketing efforts.
- Aspiring social media and content marketers.
- Freelancers seeking to add social media marketing to their skill set.
- Experienced social media marketers aiming to expand their knowledge.
- Bloggers, podcasters, and influencers interested in honing their social media marketing skills.
- Digital nomads searching for remote work opportunities.
Course Requirements
- Access to the internet.
- A computer, laptop, or mobile device.
Embark on your journey to social media marketing excellence with this course, and take your brand to new heights in the digital world!
Section No 1 - Introduction
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Lecture No 1: Introduction to Marketing and Social Media MarketingLesson 1
- What is Marketing?
- Marketing Basic Model
- History of Marketing
- What is Digital Marketing?
- What is Social Media Marketing?
- How Social Media Marketing
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Quiz No 1 - SMM -
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Assignment No 1 - SMM -
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Lecture No 2: Facebook Marketing
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Assignment No 2 - SMM
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Quiz No 2 - SMM
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Lecture No 3: Profile Creation and Optimization
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Assignment No 3- SMM
Group creation and Optimization
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Lecture No 4 - Facebook Group
Facebook Group
A Facebook Group is a virtual space where people with common interests connect, share content, and interact. Benefits include community building, targeted communication, content sharing, event planning, privacy settings, collaboration, networking, notifications, moderation tools, and integration with other features. Group administrators have access to analytics for insights.
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Assignment No 4 - SMM
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Lecture No 5 - Business Page & Optimization
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Assignment No 5 - SMM
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Lecture No 6 - Services
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Assignment No 6 - SMM
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Lecture No 7 - Facebook Commerce
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Assignment No 7 - SMM
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Lecture No 8 - Facebook commerce with Shopify
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Quiz Lecture No 8 - SMMQuiz Description: Welcome to the "Integrating Shopify with Facebook and Instagram" quiz! This quiz is designed to test your understanding of the key concepts and steps involved in seamlessly integrating your Shopify store with Facebook and Instagram for effective social media marketing.
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Assignment No 8 - SMM
Social media Marketing Strategy
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Lec No 9 SMM Strategy
Lesson 9: Strategy - Research, Planning, Objectives, Measurement
Description: In this crucial lesson, we delve into the heart of effective social media marketing strategy. Students will learn the essential components of a successful Facebook strategy, focusing on seven milestones for a robust plan. The lesson kicks off with the importance of setting goals and objectives using the SMART criteria. Students will understand how specific, measurable, attainable, realistic, and timely goals form the foundation of a tailored marketing strategy.
The lesson then guides students through pinpointing their target audience, emphasizing the critical role audience selection plays in the success of Facebook marketing. Practical insights into building custom audiences using Facebook Ads Manager are provided, ensuring that marketing efforts reach the right people.
Throughout the lesson, students will grasp the significance of meticulous planning, budgeting, and content creation. The module also covers the monitoring and adjustment of strategies through daily analysis and the implementation of A/B split tests. By the end of this lesson, students will be equipped with the knowledge and skills to develop, execute, and assess a comprehensive social media marketing strategy on the Facebook platform.
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Quiz Lecture No 9- SMM
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Assignment no 9 - SMM
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Lecture No 10 - Boost Ad
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Assignment No 10 - SMM
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Lecture No 11 - Potential Audience
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Assignment No 11 - SMM
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Lecture No 12 - Adv Segmentation
Advanced segmentation techniques to help marketers effectively target specific audience segments. From custom audiences to lookalike audiences, participants will learn how to refine their targeting strategies for maximum impact. The course covers behavioral, demographic, interest-based, and psychographic segmentation, providing practical tools and case studies for real-world application. Whether you're a seasoned marketer or new to Facebook advertising, this course equips you with the knowledge and skills to optimize your campaigns and achieve your marketing objectives.
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Assignment No 12 - SMM
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Lecture No 13 - Budgeting
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Assignment No 13 - SMM
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Lecture No 14 - Engaging Content
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Assignment No 14 - SMM
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Lecture No 15 - Engaging Ads
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Assignment No 15 - SMM
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