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Chapter 1 : Getting Started

  • Introduction of DM and SMM
  • Introduction to Facebook
  • FB Profile Creation
  • Profile optimization
  • FB Group Creation
  • Group Optimization
  • Assignment

90 min.

Chapter 2 : Brand Page Creation

  • Business Page Creation
  • BP Optimization
  • BP essential Tools
  • Plugins – WhatsApp and Instagram
  • Messaging setup and optimization
  • FB Shop Setup
  • Adding Products and services
  • Feature products & services display
  • Offers/ deals
  • Assignment
  • Using Tools
  • Basic editing

135 min.

Chapter 3 : Marketing Strategy

  • Marketing strategies
  • Research and Data Gathering
  • Contents designing
  • Images and videos posting techniques
  • Tagging and viral contents
  • Demography and target audience
  • Brand awareness Techniques
  • Engagement and relationship building
  • Lead generation
  • Customer care & support
  • Assignment

135 min.

Chapter 4 : Advertising

  • Introduction of Advertising on FB
  • Facebook Insight
  • How to Boost Contents
  • How to do cost-effective advertising on FB
  • Analyzing Techniques
  • Assignment

90 min.

Chapter 5 : How to earn from SMM

  • Preparation
  • Online & Offline Techniques
  • What are the possible opportunities
  • How to present our self
  • Assignment
  • Final Quiz

45 min.

M Zeeshan Naeem

Instructor

He has diversified fifteen years of extensive experience in Sales and Marketing, Social media and Online Marketing, Cooperate identity guideline development, Brand management, and development, Events Management, Trade Marketing, Marketing research, and analyses, Graphic designing.

Have a foreign (UK) qualification Master in business administration, Strategic Management & Leadership. He started his professional career at a local medicine distribution Company as an Assistant Marketing Manager. In 2003-2008. In 2008, he traveled to the UK for higher education. In Scotland, he served SUBWAY as a Marketing manager. He decided to move to London in 2010 for his MBA. For a part-time job, he joined Tossed – a healthy fast-food chain – as a Marketing analyst. In Oct 2012, he come back to Pakistan and started his business with his friend. US-Enterprises – An integrated Marketing & advertising agency. Where we served around 30 nationals and multinationals and provide marketing solutions from Brand development to trade marketing. In Dec 2015, he Joined Symphony Mobile – A brand of Singapore and Bangladesh as a Head of Sales & Marketing and launched Symphony Mobile In Pakistan. In 2018, he joined Bosch Home Appliances – A German Brand (–European No 1 Brand) as a National Head of Marketing. He was recognized as a young and energetic entrepreneur by USAID & US Embassy and honored with the cover page photo in a Business Magazine.

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