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After Completing This Course You Will Be Able To

  • Design and develop Brand Identity Guideline
  • Research and analyze the Brand value and Story
  • Design Brand Mood Boards
  • Design brand Elements
  • Communicate with clients, confidently

About this course

Branding experts know that a stellar brand identity is paramount for success. That’s why 65% of small businesses pay $500 for a new logo and 15% pay up to $1000! Extra-ordinary companies know the value of having a compelling set of brand elements.

Maximize the opportunities that the lucrative world of branding offers with this program on how to conceptualize, design, and package an impactful brand guideline.

What You Will Learn

  • Foundations of a Powerful Brand: Learn about the research that goes into masterminding a new brand, how to formulate a mission and values, and implement a creative strategy.
  • Creating an Identity System: Identifying and perfecting each part of brand identity including your brand voice, imagery, color palette, typography, and pattern.
  • Symbols and Abstraction: Designing and utilizing symbols that tell a cohesive brand story to ensure that a brand is immediately recognizable and relatable.
  • Logo Design: Cover every part of making memorable logos from ideation and decoding a brief to using Illustrator to design symbols, monograms, refine sketches and create vectors.
  • Hand Lettering: Examine letterforms, create mood boards, concept sketches, and roughs – everything that goes into hand drawing an eye-catching logo.
  • Working with Clients: Learn how to speak about your brand with confidence and ease, get to know your client, make an impressive final delivery and handle feedback professionally.

Why Learn With M Zeeshan Naeem?

He has diversified fifteen years of extensive experience in

  • Sales and Marketing
  • Social media and Online Marketing
  • Cooperate identity guideline development
  • Brand management and development
  • Events Management
  • Trade marketing
  • Marketing research and analyses
  • Graphic designing

Have a foreign (UK) qualification

  • Master in business administration
  • Strategic Management & Leadership
  • He started his professional career at a local medicine distribution Company as an Assistant Marketing Manager. In 2003-2008.
  • In 2008, he traveled the UK for higher education. In Scotland, he served SUBWAY as a Marketing manager.
  • He decided to move to London in 2010 for his MBA. For a part-time job, he joined Tossed – a healthy fast-food chain – as a Marketing analyst.
  • In Oct 2012, he come back to Pakistan and started his business with his friend. US-Enterprises – An integrated Marketing & advertising agency. Where we served around 30 nationals and multinationals and provide marketing solutions from Brand development to trade marketing.
  • In Dec 2015, he Joined Symphony Mobile – A brand of Singapore and Bangladesh as a Head of Sales & Marketing and launched Symphony Mobile In Pakistan
  • In 2018, he joined Bosch Home Appliances – A German Brand (–European No 1 Brand) as a National Head of Marketing.
  • He was recognized as a young and energetic entrepreneur by USAID & US Embassy and honored with the cover page photo in a Business Magazine.

Who Is This Course For?

  • Creative Professionals wanting to diversify their Adobe toolbox
  • Logo designers wanting to improve on their theory and practice
  • Anyone wanting to start a career in design and branding
  • Required: Access to Adobe Creative Suite
  • Graphic designers looking to learn the brand design process
  • Brand managers wanting to amplify their conceptual and design skills
  • Basic Level Adobe Creative Cloud Knowledge

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

M Zeeshan Naeem

Instructor

He has diversified fifteen years of extensive experience in Sales and Marketing, Social media and Online Marketing, Cooperate identity guideline development, Brand management, and development, Events Management, Trade Marketing, Marketing research, and analyses, Graphic designing.

Have a foreign (UK) qualification Master in business administration, Strategic Management & Leadership. He started his professional career at a local medicine distribution Company as an Assistant Marketing Manager. In 2003-2008. In 2008, he traveled to the UK for higher education. In Scotland, he served SUBWAY as a Marketing manager. He decided to move to London in 2010 for his MBA. For a part-time job, he joined Tossed – a healthy fast-food chain – as a Marketing analyst. In Oct 2012, he come back to Pakistan and started his business with his friend. US-Enterprises – An integrated Marketing & advertising agency. Where we served around 30 nationals and multinationals and provide marketing solutions from Brand development to trade marketing. In Dec 2015, he Joined Symphony Mobile – A brand of Singapore and Bangladesh as a Head of Sales & Marketing and launched Symphony Mobile In Pakistan. In 2018, he joined Bosch Home Appliances – A German Brand (–European No 1 Brand) as a National Head of Marketing. He was recognized as a young and energetic entrepreneur by USAID & US Embassy and honored with the cover page photo in a Business Magazine.

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